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Marketing management includes the functions and actions involved in disseminating services and goods. It outlines, analyses, and implements programs formulated to evoke genuine responses among the marketing target audience. To sum up the concept, we can say that marketing management is assessing marketing programs for achieving organizational goals. It includes marketing planning, managing, and controlling marketing campaigns and programs.
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Facilitating the production of the products already existing
Reducing the sales and distribution costs
Developing the means of transportation and communication
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The sales managers are accountable for directing and performing promotional campaigns for the company’s products and services. These operations involve using different advertising media and coupons, deals, and other offerings. In addition, the sales managers strive to increase the profit on sales and the market share. They do this by coordinating with promoting and marketing elements of the business management in the system.
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